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Pericles P. DeAvila

Chief Executive Officer | Chair, eleven seat steering committee.

Mr. DeAvila leads the strategic direction and vision of the company, overseeing all divisions and development. He is the creator of the company’s product design and workflow technology. Mr. DeAvila is a technology and construction veteran with 25 years of experience in business development, construction management and finance. He led high profile construction projects, a stakeholder during the initial growth at Microsoft campus and Safeco Field in Seattle, created the PLX3D technology that become known as PSIM. He has taken companies public in the US and Europe, received Congressional awards, and speaks five languages. Mr. DeAvila’s mission is to help change the way the world builds.


Joel L. Molander 

President / Chief Operating Officer

Mr. Molander manages the operational delivery and functionality of the company’s products and services and the strategic business plans for exceptional global performance. Mr. Molander is an energy and operations veteran with 27 years of experience spanning all aspects of corporate operations, construction, finance, procurement, supply chain, IT, land, and development. He led high profile state and federal projects in excess of $1 billion, presided as President of Puget Western and numerous director/executive positions with Puget Energy. Mr. Molander’s mission is to stand up a world class company.


Laurence (Larry) A. Madison 

Chief Financial Officer

Mr. Madison manages the capital structure and strategic planning of the company’s finances. He maintains strict adherence to GAAP, SEC, and global accounting standards. Mr. Madison is a finance and accounting veteran with over 30 years of experience in both public and private companies. He has assisted clients in accounting, tax, financial reporting, strategic planning, and financial leadership. He has been CFO, Secretary, Treasurer, and Director of a public company. Mr. Madison’s mission is to maintain financial integrity and accountability for the company at all stages.



Amy Cupples 

Chief Product Officer

Ms. Cupples oversees the development and design of the company’s products and services. She is dedicated to aligning project experience and company products. Ms. Cupples is a registered Landscape Architect, certified Planner, and LEED Accredited Professional with more than 25 years’ experience. She has received numerous awards while part of design and construction teams including from the AIA, AIA East Bay Chapter, ASLA, ASLA Northern California Chapter, PCBC Gold Nugget Awards, DBIA, CMAA, California Counties Architects & Engineers Association, ENR California, Silicon Valley Business Journal. Ms. Cupples mission is to transform the way the AEC world builds.



Charan Singh 

Build Partner Relations

Mr. Singh manages build partner relationships and project onboarding for the company. He specializes in the P3 relationships (public private partnerships). Mr. Singh has a background in equity investment with large scale project owners and developers. He has worked with CAIA Association, SWGR development team, USA Sports, and most recently as leader for WAPPP North America. Mr. Singh’s mission is to bring innovation and transformation to infrastructure projects. 

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