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Team

Pericles DeAvila

Founder | CEO

  • Spearheads vision and strategic direction

  • 25 years of expertise in technology & construction

  • Proven track record in business dev & finance

  • Developed projects at Microsoft and Safeco Field

  • Creator of PLX3D technology (PSIM)

  • San Jose State University

  • LinkedIn

Amy Cupples

Chief Product Officer | KiRegistry Library

  • Leading development and design initiatives for KiRegistry

  • 25 years as a Landscape Architect, certified Planner, and LEED Professional

  • Numerous accolades from AIA, ASLA, and Architects & Engineers

  • Harvard’s Graduate School of Design and the University of California, Berkeley

  • LinkedIn

Larry Madison

Chief Financial Officer

  • Head of financial operations and capital structure

  • 30 years with USF&G, Ernst & Young, KPMG, & PwC

  • Expert in tax, financial reporting, strategic planning, GAAP, SEC, and global accounting standards

  • DePaul’s Driehaus College of Business and Purdue University

  • LinkedIn

Joan Baron

Chief Marketing Officer

  • Shaping the company brand and message across the ecosystem

  • 15 years of expertise in marketing strategy, advertising, and branding

  • Served as Senior Partner/Management Director at J. Walter Thompson

  • Harvard’s Graduate School of Business and the University of Michigan

  • LinkedIn
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